Case Study: Driving Pipeline with Incentivized Lead Generation
SweepLift is a B2B incentivized lead generation platform that helps businesses fill their sales pipelines with high-quality meetings. Instead of relying only on cold outreach or paid ads, SweepLift combines incentives + intelligent targeting to engage decision-makers and convert curiosity into conversations.
Their platform makes it simple for companies to:
- Offer tailored incentives (like gift cards or rewards) to encourage demo sign-ups.
- Pre-qualify leads and ensure meetings are booked with the right prospects.
- Deliver consistent, scalable pipelines that sales teams can rely on.
By managing all of SweepLift’s marketing operations, Media Drifters amplified the impact of this model—turning SweepLift’s incentive-led campaigns into predictable growth engines across industries like SaaS, fintech, HR tech, and consulting.
Employee Recognition & Engagement Provider – Nearly $2M in Pipeline
Challenge: A recognition and engagement provider struggled to break into the healthcare sector. Traditional channels such as events, Google Ads, and trade shows were costly and underperforming.
Solution: We launched an incentivized campaign offering a $200 reward for a 20–30 minute executive call. With targeted messaging, tailored creative, and focused incentives, we secured meetings with senior healthcare decision-makers.
Impact: Generated nearly $2 million in new pipeline, energizing the sales team with quality leads.
👉 Related service: Pay-Per-Click Advertising Services
B2B Growth Consultancy – 100+ Qualified Sales Meetings
Challenge: A consultancy reliant on LinkedIn and email outreach saw its lead pipeline collapse after algorithm changes.
Solution: We deployed an incentive-based program with hyper-targeted messaging and creative aligned to their ICP. This enabled entry into new verticals like IT services and cybersecurity.
Impact: Delivered 100+ qualified sales meetings, unlocking fresh market opportunities.
👉 Related service: Lead Generation & Social Media Marketing
AI-Driven Financial Platform – Daily Qualified Meetings
Challenge: A fintech AI platform struggled with ineffective campaigns emphasizing speed rather than business outcomes like accuracy and efficiency.
Solution: We repositioned their value proposition, focusing on measurable outcomes. Coupled with a $150 gift card incentive and a complete funnel (targeting, pre-qualifying, educating, and converting), we built a consistent pipeline.
Impact: Produced 5+ qualified meetings per day on a ~$250 daily budget — the most consistent pipeline in their history.
👉 Related service: Email Marketing
💡 What Media Drifters Delivered
End-to-End Marketing Operations — from strategy to execution
Consistent high-quality pipelines across SaaS, HR tech, fintech, and consulting
Data-driven repositioning that turned features into measurable business outcomes
Excited sales teams ready to close decision-ready leads
