Managing a website across multiple subdomains might seem like a smart move for location-based businesses, but in reality, it often creates SEO dilution, technical complexity, and user experience challenges.
That’s exactly the issue Buggy rideshare vehicle provider faced before partnering with Media Drifters. Their business was expanding quickly, but their online presence couldn’t keep up.
🚨 The Challenge: A Subdomain for Every City
Originally, the business set up a separate subdomain for every city they served:
- mi.joinbuggy.com
- or.joinbuggy.com
- at.joinbuggy.com
While the goal was to localize content, this structure caused several problems:
- SEO fragmentation — backlinks and authority spread thin across multiple subdomains.
- Core Web Vitals issues — slow load speeds, inconsistent design, and poor responsiveness.
- Scaling pain — adding each new city required building and maintaining an entire new site.
Users were frustrated, search visibility was limited, and the marketing team struggled to keep up.
✅ The Solution: One Domain, Smarter Subfolders
Media Drifters restructured the site into one main domain with subfolders for each location:
- https://www.joinbuggy.com/ny/new-york/
- https://www.joinbuggy.com/fl/miami/
- https://www.joinbuggy.com/fl/orlando/
This created a unified domain that:
- Consolidated SEO power under a single brand.
- Improved indexing and crawling by search engines.
- Simplified the process of adding new city pages.
📈 Beyond Structure: Core Web Vitals, UX & Accessibility
A single domain was just the foundation. We also tackled technical SEO, accessibility, and user experience issues head-on:
- Core Web Vitals optimization — improved site speed, stability, and interactivity.
- Mobile-first design — a responsive, modern UI built for users on the go.
- Multi-language support 🌍 — ensuring users across different regions could easily access content in their preferred language.
- Accessibility-friendly navigation ♿ — redesigned menus and layouts to support screen readers, keyboard navigation, and WCAG compliance.
- Dedicated home & vehicle pages for each city — improving local relevance and conversion opportunities.
🚀 The Results: 10 Cities, 10,000+ Leads a Month
The transformation was dramatic:
- 10,000+ monthly leads generated through the revamped website.
- Expansion from 1 city to 10 cities, each with its own optimized location hub.
- Significant boost in local SEO rankings thanks to consolidated domain authority.
- Accessibility and multi-language improvements widened reach to diverse audiences.
- A scalable system ready for continued growth into new markets.
💡 Key Takeaways for Location-Based Businesses
Subdomains ≠ Local SEO advantage — subfolders consolidate authority and rankings.
Core Web Vitals matter — speed, responsiveness, and accessibility directly impact leads.
Multi-language + Accessibility expand reach and inclusivity, ensuring no user is left behind.
Scalability is everything — the right structure makes geographic expansion seamless.
👉 Related service: Web Design & Development
Final Word
At Media Drifters, we don’t just build websites — we create scalable, accessible digital ecosystems designed for growth. By turning a fragmented subdomain setup into a streamlined subfolder structure with a mobile-friendly, multi-language, and accessible UI, we helped a rideshare vehicle provider unlock 10x more leads and expand into 10 new markets.
