How Media Drifters Helped Brightleaf 5x Sales with klaviyo Email Marketing Automation

For FMCG brands, repeat purchases and strong customer loyalty are the key to growth. Brightleaf, a fast-growing FMCG company, had built a great product but needed a way to turn one-time buyers into repeat customers.

They turned to Media Drifters to create a scalable email marketing system that would drive engagement and long-term sales.

🚨 The Challenge

Brightleaf was already running their e-commerce operations on Shopify, but their email marketing was underutilized. The main challenges included:

• No automated email flows — only occasional newsletters.
• Low customer retention and repeat purchase rate.
• Missed opportunities to upsell and cross-sell products.
• No segmentation to target customers with personalized offers.

✅ The Media Drifters Solution

We set up a complete email automation ecosystem for Brightleaf using Klaviyo, integrated with Shopify.

1. Welcome Flow

Every new subscriber received a warm, brand-aligned welcome series, introducing Brightleaf’s story, mission, and product range.

2. Abandoned Cart Recovery

We implemented a multi-step abandoned cart sequence with:

• Product reminders.
• Incentives like free shipping or discounts.
• Social proof (reviews, testimonials) to reduce hesitation.

3. Post-Purchase Flow

To drive loyalty, we created post-purchase nurturing emails with:

• Thank-you notes.
• How-to guides for using products.
• Recommendations for complementary products.

4. Win-Back Campaigns

Inactive customers received win-back campaigns with limited-time offers, re-engaging them before they churned.

5. Personalized Segmentation

Using Klaviyo’s powerful segmentation, we:

• Targeted high-value customers with VIP perks.
• Suggested product bundles to frequent buyers.
• Sent geo-targeted campaigns for region-specific promotions.

🚀 The Results

The transformation was immediate and measurable:

• 5x increase in sales from email marketing campaigns.
• Higher customer retention and repeat order frequency.
• Cart recovery rates that outperformed industry averages.
• Stronger brand loyalty built through automated yet personal touchpoints.

💡 Key Takeaways

Automated flows win — welcome, abandoned cart, post-purchase, and win-back flows drive consistent revenue.

Personalization matters — segmentation ensures the right message reaches the right audience.

Email + Shopify + Klaviyo is a growth engine for FMCG brands.

👉 Related service: Email Marketing

Final Word

At Media Drifters, we don’t just set up email campaigns — we build end-to-end retention systems. By combining Shopify, Klaviyo, and strategic automation, we helped Brightleaf 5x their sales and build a loyal customer base.

👉 Ready to scale your FMCG brand? Book a Free Consultation and let’s build your email growth engine.