When Onyx Smart Solutions—specialists in home automation gadgets like smart switches, smart sensors, door locks, and lighting—recognized their online shop needed a boost, they turned to Media Drifters. Their goal: increase conversions, lower ad spend, and get more customers to discover and buy smart home gear from their store in Lahore (and beyond).
Here’s how we made it happen.
🚨 The Challenge
Onyx had a solid product catalog and a fair share of traffic, but several issues held them back:
- Their site’s UX/UI wasn’t optimized for conversions—navigation was sometimes confusing, especially on mobile.
- Prices, trust signals (warranty, quality assurance, etc.), and product information weren’t always front-and-center, which made shoppers hesitate.
- PPC campaigns were generating traffic but with high cost per conversion; many buyers dropped off after clicking ads.
- Inventory categories were broad, but filtering/search & product discovery needed improvement.
- Ad spend was rising without consistent ROI gains.
✅ The Media Drifters Solution
We approached it with a two-pronged strategy: optimize the store experience (UX, website) and refine the paid advertising (PPC).
1. E-Commerce Store UX/UI Overhaul
- Redesigned the site with mobile first in mind—menus, product listings, checkouts optimized for mobile users.
- Improved navigation by categorizing products more thoughtfully (smart switches, sensors, locks, modules, etc.), adding filtering options.
- Enhanced product pages: clear pricing, specs, usage options, high-quality product images, trust indicators like warranty, quality logos, and support info.
- Simplified checkout — fewer steps, clearer shipping/returns info, guest checkout flow.
2. SEO & On-Site Enhancements
- Made sure meta titles, product descriptions, and headings include the right smart home keywords (“smart door lock,” “smart switches,” “home automation”) to help organic search.
- Improved page speed (image optimization, caching) so bounce rates dropped and user experience improved.
- Added trust/review elements and clear “Why Choose Onyx” sections to build credibility.
3. PPC Campaign Optimization
- Audited existing Google Ads / Facebook / Instagram campaigns to identify underperforming keywords / audiences.
- Created tighter ad groups focused on high-intent search phrases (e.g., “smart door lock Lahore price,” “best smart light switch”).
- Retargeting campaigns set up for cart abandoners and site visitors who didn’t purchase.
- A/B testing ad creatives and landing page messaging to find what converts best.
4. Conversion Tracking + Analytics
- Set up enhanced conversion tracking so every step from ad click → product view → add to cart → purchase is tracked.
- Used the data to continually refine ad spend — shifting budget toward high-ROI channels / products.
- Heatmaps / user behavior tools to see where users drop off and fix those UX issues.
🚀 The Results
After implementation, Onyx saw measurable improvements:
- Conversion rate increased significantly (6% → 35%) due to better UX and clearer product info.
- PPC cost per acquisition dropped by [66%] because ads were better targeted + better site experience.
- Return on Ad Spend (ROAS) improved by [12x] over baseline.
- Organic traffic grew from improvements in product page SEO and site speed.
- Customer trust improved thanks to added warranties / quality signals, leading to higher average order value / repeat purchases.
💡 Key Takeaways
UX & UI matter: even great products need a site that guides customers easily.
Trust signals (warranty, quality, support) help reduce hesitation in buying decisions.
Smart PPC + retargeting lowers wasted ad spend.
Mobile optimization is non-negotiable for e-commerce.
Data tracking allows constant refinement: what doesn’t convert, tweak it.
Final Word
At Media Drifters, we believe an e-commerce store should not just look good—it should perform. By combining store design improvements, SEO, and refined PPC campaigns, we helped Onyx Smart Solutions boost sales and improve ROI, while giving their customers a smoother, more trustworthy shopping experience.
