For a rideshare rental company in a competitive city like New York, visibility on Google can make or break the business. Fast Track came to Media Drifters with a problem: rising PPC costs were eating into margins, and their organic visibility was almost non-existent.
We helped them shift gears — building a sustainable SEO strategy that earned them top rankings, steady organic leads, and reduced paid ad dependency.
🚨 The Challenge
Fast Track was heavily dependent on Google Ads to capture leads. While ads generated results, the cost was steep:
- Average PPC spend: $5,000+ per month
- Cost per lead: unsustainable over time
- Limited organic traffic meant they had no “free” inbound pipeline
- Competitors were outpacing them in local search
They needed a long-term SEO solution to compete in New York’s rideshare rental niche.
✅ The Media Drifters Solution
We built an end-to-end SEO strategy to boost Fast Track’s presence in Google search.
1. Local SEO Optimization
- Optimized Google Business Profile with accurate info, reviews, and location targeting.
- Built city-specific landing pages targeting “Rideshare Rental New York” and related terms.
- Embedded schema markup for local relevance.
2. On-Page SEO Improvements
- Optimized titles, meta descriptions, and headers for rideshare rental keywords.
- Added FAQ sections to capture long-tail queries.
- Improved Core Web Vitals for better rankings and UX.
3. Content Strategy
- Published high-value blog content around driver tips, Uber/Lyft car rentals, and insurance insights.
- Built internal linking to strengthen authority.
- Added case studies and testimonials for social proof.
4. Authority & Link Building
- Acquired backlinks from local business directories and industry blogs.
- Collaborated on content placements in niche rideshare publications.
5. Conversion Tracking & CRO
- Designed lead capture forms with simplified fields.
- Added clear CTAs and phone call tracking for immediate conversions.
🚀 The Results
The SEO transformation delivered impressive results within months:
- Top rankings in Google for “Rideshare Rental New York” and related niche keywords.
- 500+ organic leads per month — leads that would have cost ~$5,000 in PPC spend.
- 2,000+ monthly organic visitors, driving consistent inbound demand.
- PPC budget cut in half while maintaining overall lead volume.
- Long-term pipeline stability with reduced dependency on ads.
👉 Related service: SEO (Search Engine Optimization)
💡 Key Takeaways
SEO saves money — every organic lead is one you don’t have to pay for.
Local SEO wins in niche markets — city-specific optimization dominates local search.
Content builds authority — blogs and resources made Fast Track the go-to brand.
PPC + SEO together is powerful — reduced ad spend, but PPC still supplemented traffic.
Final Word
At Media Drifters, we don’t just generate clicks — we create scalable growth strategies. For Fast Track, that meant going from PPC dependency to SEO dominance, ranking #1 in their niche, generating 500+ monthly leads organically, and saving $5,000+ in ad spend every month.
👉 Ready to reduce ad spend and grow your organic pipeline? Book a Free Consultation and let’s rank your business at the top of Google.
